Yoni is revolutionizing the menstrual-industry with tampons, pantyliners and sanitary towels made of biological cotton. No plastic, no perfume, no nonsense. Mission: breaking the taboo related to menstruation and female seksuality by talking about these subject en plein public.
To be able to further develop the product in a sustainable way, Yoni organises conversations with women who use the product: what do Yoni-users think of product innovation and sales strategies.
Cornelis Serveert advised Yoni concerning this trajectory and helped to work out a program outline that is related to developing an ambassador’s strategy in cooperation with the users.